Client Ask: Write informative, engaging buying guides for website and direct mail

At CITY Furniture, making your entire shopping experience easy is always one of our goals. One way that we try to accomplish this goal is through buying guides. Regardless of whether you’re shopping for a dresser for your bedroom or a new sofa for your living room, a furniture buying guide can certainly go a long way in helping your decision making process. Let’s take a deeper look at how our buying guides can influence you as you decorate your space. 

Have you ever tried shopping for a new mattress and felt overwhelmed by the entire thing? With a mattress buying guide, you’ll get a clear breakdown of the different kinds of mattresses available and a description of what comfort levels mean. So if you’re unsure about whether you need a hybrid mattress or a plus one with memory foam and cooling features, let us help you figure it out. Similarly, buying a sofa can be just as confusing. Do you want a contemporary sofa with rolled arms and top sticking? Or are you looking for a recliner sofa with lumbar support? With our sofa buying guide, you’ll get a clear breakdown of these features to help you decide what one will work best in your space.

A lot of customers also seem to value furniture styles guide. In today’s furniture industry, terms such as casual style, coastal style and modern decorating are often used. However, many people have no idea exactly how to execute these styles in their home. For instance, casual style often means neutral colors and comfortable furniture over everything. On the other hand, modern stable is illustrated by clean lines and lots of white furniture. No matter your taste, having a clearly written styles guide will only simplify things for you and your family. We hope that you’re excited about your shopping experience and we will be standing by to help you make your dream home a reality.