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Marketing Copywriter — UX · SEO · AI

Renaldo
Smith

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Senior Copywriter. UX-Certified. SEO-Proven.

Turning brand complexity into high-performing marketing copy, intuitive digital experiences, and scalable organic growth.

About

Great copy doesn’t happen by accident.

Hello, I’m Renaldo Smith. I’m a senior brand copywriter and content strategist who helps companies of every size, from consumer retail brands to enterprise tech platforms, get the absolute most out of their words.

My career started deep in the weeds of product text, writing more microcopy and UX flows in a single gig than most people read in a day. That foundation taught me a vital lesson: clarity always wins.

Since then, I’ve shaped content across the entire customer journey, spanning both B2B and B2C spaces:

Whether I’m writing a punchy e-commerce hero banner, launching an executive event, or breaking down data-driven insights for a major media brand, my approach is always the same: ditch the corporate fluff, respect the reader, and write copy that drives real action.

Got a project that needs the right words?

Let’s talk about your next campaign, product launch, or brand refresh.

Recent work

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Brand & Performance

Driving awareness, acquisition, and conversions across the funnel.

Brand & Campaign Messaging

Brand positioning, product launch copy, campaign taglines, and messaging frameworks.

Verizon Wireless

Telecom

Headline & microcopy

Close

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Telecom · Headline & microcopy

Headline and microcopy for a single-line plan page. The goal was copy that was clear and easy to follow: one promise (“Your phone, your way”) broken into three plain-language paths (Keep, Buy, Upgrade) with a playful fee callout.

Verizon Wireless

Telecom

Headline & microcopy

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Telecom · Headline & microcopy

Headline and microcopy for a single-line plan page. The goal was copy that was clear and easy to follow: one promise (“Your phone, your way”) broken into three plain-language paths (Keep, Buy, Upgrade) with a playful fee callout.

City Home

Home retail

Campaign headlines

Read

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City Home

Home retail

Campaign headlines

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KUNGFU.AI

AI consultancy

Messaging framework

Read

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KUNGFU.AI

AI consultancy

Messaging framework

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Howl Marketing

Agency

Homepage positioning

Read

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Howl Marketing

Agency

Homepage positioning

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Conversion Landing Pages (CRO)

High-converting landing pages, lead generation pages, and sales copy.

2026 Publisher Playbook

Chartbeat, Inc.

Lead-generation landing page

Read

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2026 Publisher Playbook

Chartbeat, Inc.

Lead-generation landing page

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Navigating the New Traffic Landscape: Webinar Replay

Chartbeat, Inc.

On-demand webinar page

Read

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Navigating the New Traffic Landscape: Webinar Replay

Chartbeat, Inc.

On-demand webinar page

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Email & Lifecycle Copy

Nurture sequences, drip campaigns, automated workflows, and promotional emails.

Chartbeat product spotlight sequence: Cohorts and Social Hub

Chartbeat

Product feature email sequence · HubSpot

Read

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Chartbeat product spotlight sequence: Cohorts and Social Hub

Chartbeat

Product feature email sequence · HubSpot

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Adapting the copy for each lifecycle track

Chartbeat

Lifecycle email variants

Read

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Adapting the copy for each lifecycle track

Chartbeat

Lifecycle email variants

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Executive dinner invitation and last-call reminder

Chartbeat, Inc.

Event email series · INMA World Congress

Read

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Executive dinner invitation and last-call reminder

Chartbeat, Inc.

Event email series · INMA World Congress

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02 / 03

Product & UX Writing

Designing clear, intuitive user journeys that reduce friction.

Onboarding & User Flows

First-time user sign-up steps, product walkthroughs, and setup flows.

Openbank account opening flow

Santander · Openbank

Digital banking

Read

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Openbank account opening flow

Santander · Openbank

Digital banking

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CarMax: from homepage to vehicle reservation

CarMax

Automotive e-commerce · End-to-end user flow

Read

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CarMax: from homepage to vehicle reservation

CarMax

Automotive e-commerce · End-to-end user flow

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UI & Microcopy

In-app tooltips, error states, navigational labels, and feature announcements.

Openbank microcopy rewrites: four screens, before and after

Santander · Openbank

Digital banking app

Read

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Openbank microcopy rewrites: four screens, before and after

Santander · Openbank

Digital banking app

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03 / 03

Search Content & Thought Leadership

Building search visibility, audience trust, and community engagement.

SEO Writing & Articles

Search-driven blog posts, content hubs, and articles optimized to capture organic traffic.

Home warranty in Texas

Cinch Home Services

SEO content · Multi-state page program

Read

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Home warranty in Texas

Cinch Home Services

SEO content · Multi-state page program

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How Audience Intelligence Redefines Influencer Partnerships in Healthcare and Beyond

Tubular Labs

SEO blog post · Report promotion

Read

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How Audience Intelligence Redefines Influencer Partnerships in Healthcare and Beyond

Tubular Labs

SEO blog post · Report promotion

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Tubular’s Global News Insights from Q2 2026

Tubular Labs

Data-driven blog series

Read

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Tubular’s Global News Insights from Q2 2026

Tubular Labs

Data-driven blog series

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Thought Leadership & Ghostwriting

Executive Q&As, long-form industry insights, and opinion pieces.

The Road to Loyalty: A Q&A with Jill Nicholson on Navigating Traffic Shifts in 2026

Chartbeat, Inc.

Executive Q&A

Read

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The Road to Loyalty: A Q&A with Jill Nicholson on Navigating Traffic Shifts in 2026

Chartbeat, Inc.

Executive Q&A

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Pageviews are down, but AI’s impact is complicated

Chartbeat, Inc.

INMA Digital Strategies blog · Industry insights

Read

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Pageviews are down, but AI’s impact is complicated

Chartbeat, Inc.

INMA Digital Strategies blog · Industry insights

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Newsletters & Social Copy

Organic social media posts, community updates, and weekly newsletter editions.

Tubular Data Digest: June edition

Tubular

Monthly newsletter · HubSpot

Read

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Tubular Data Digest: June edition

Tubular

Monthly newsletter · HubSpot

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Chartbeat Data Digest: August edition

Chartbeat

Monthly newsletter · HubSpot

Read

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Chartbeat Data Digest: August edition

Chartbeat

Monthly newsletter · HubSpot

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Social Proof

Renaldo brings heart to all his projects. Every project I get to work on with Renaldo always ends up being my favorite. Just don’t get him started on emotionless unnecessarily added word fluff because it won’t make it past the first revision.

Christian J. Rodarte

Managing Director / Commonwell LLC

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Renaldo brings heart to all his projects. Every project I get to work on with Renaldo always ends up being my favorite. Just don’t get him started on emotionless unnecessarily added word fluff because it won’t make it past the first revision.

Christian J. Rodarte

Managing Director / Commonwell LLC

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Contact

Let’s talk about your content engine.

Tell me about your next launch, product flow or content plan. I reply within one business day.

EMAIL

renaldo.smith5@gmail.com

LINKEDIN

linkedin.com/in/renaldosmith

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